Latest Project

Plan B Burger Bar - Brand Design

Plan B hired Donna Gentile Creative to re-design the corporate identity. Plan B wanted a bold, iconic mark that would be quickly and easily recognized as well as unforgettable. DGC partnered with Joseph Hilliman to help Plan B identify their needs and develop the brand. The design process brought us to the discovery that what Plan B needed was a unique "b" letter form that they could own (or call their very own). DGC & Hilliman illustrated a strong bull inside of a classic, one-of-a-kind "b" letter form.

The vector illustration of the bull can be perceived as aggressive (as in a "leader" in the field) or as non-threatening and modest, as if the bull is bowing in service to the customer. The quality of being open to perception by the viewer, fulfilled one of Plan B's requirements of the new logo. They wanted the new Plan B identity to be able to be seen in more than one way. Choice and perception are key components to Plan B's personality and offerings.

Plan B also wanted their new "b" logo to stand alone. In order for this to happen, "Plan B Burger Bar" needed to be designed as a logotype that would be seen as one shape. The logotype could not detract from the "b," but needed to hold and compliment it, as well as further communicate the essence of Plan B. The logo and logotype are designed to work together, as well as on their own. This proved to be a difficult challenge, but we believe the new identity speaks for itself and most importantly...

The client loves it!

The new identity visually communicates Plan B as a bold leader in the growing industry of the American burger bar.

Contact Us for a complimentary consultation and critical analysis of your existing corporate identity as well as print and digital communications. There is nothing to lose!

Specialties Include:

Corporate ID / Branding 

Collateral / Design for Print

Book Design

Publications

Photography

Illustration

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Results
With DGC you get results. A direct mail campaign for Circle Press mailed out 5,000 promotional postcards (designed by us) and yielded $10,000 in sales in under three weeks!

A Direct Partnership with Donna
Communication is essential to the success of a project. Donna Gentile – the primary artist and designer at DGC – works closely with you to ensure that directives are communicated accurately so your project is done correctly and on-time.

Experience, Talent & Professionalism For Less
Donna is multi-talented and a seasoned design professional operating her business since 1991. You get agency-caliber talent and services at much lower rates. 

One-Stop-Shopping
Why search for multiple service providers when you can get it all in one place? We perform most creative services in-house and can manage your project from concept to completion.

Strategic Alliances
Over time we have developed valuable relationships with other creative professionals, gaining you access to a broader network of talent and experience.

Clear Direction
Let us help with your next creative project. Together we will identify goals, map out a strategy and design solutions that meet objectives as well as budget and scheduling requirements.